Creation, import, export, trade, representation and distribution of all products in the field of textiles, fashion, ready-to-wear, leather goods, shoes, jewelry, accessories, decoration, furniture and perfume, and in general any derived product; operation of stores in the aforementioned fields; holding, management, administration and transfer of brands; activity in the field of entertainment, such as but not limited to audiovisual production, live performance, dance, book and media. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions (with regard to properties in Switzerland, these will be limited to an exclusively commercial use) directly or indirectly related to its corporate purpose and may be interested, in any form, in similar companies, in particular by taking a stake in similar companies; the company may also establish branches and subsidiaries in Switzerland and abroad.