The company aims to enhance and promote mountain regions as a whole, focusing on soft tourism, crafts, sports, local products, culture, art, identity, traditions, and intrinsic values associated with them. It may also carry out all kinds of operations, whether legal, economic, financial (including decentralized finance and cryptocurrency), digital (web development, applications, Dapp, NFT), civil, commercial, movable, artisanal, financial, or other, which are directly or indirectly related to its purpose and promote its development. The company may, in particular, grant loans or guarantees to its associates or to persons close to them. Within the framework of its activities, the company may establish branches in Switzerland and abroad, take participations in other companies, acquire, sell, rent real estate, and carry out any activity having a direct or indirect connection with its purpose.