Provision of services in the fields of marketing, branding, content creation, public relations, AI and communication, as well as provision of consulting services, in particular in the area of strategic and operational issues, further planning, organization and execution of events, and trade in goods of all kinds. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties.