The company's purpose is to promote and market products of all kinds, to enter into advertising partnerships, to exploit and distribute image and brand rights as well as other intellectual property and trademark rights, and to provide all services in these areas. The company may participate in other companies, acquire or establish similar or related companies, establish branches and subsidiaries, and enter into all transactions and conclude contracts that are directly or indirectly related to the company's purpose. The company may acquire, sell, encumber, manage, rent and develop real estate. The company may provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may also acquire, register, manage, encumber and sell patents, licenses and all kinds of protective rights.