The company's purpose is to provide consulting services in all matters related to communication, brand management, fundraising, and project planning, in particular the development of strategies and concepts, as well as the planning, implementation, and review of concrete measures in these areas. The company can enter into any business, conclude contracts, and grant loans that are suitable to promote the purpose of the company or are directly or indirectly related to it. Furthermore, it can establish branches in Switzerland and abroad, participate in or merge with other companies. The company can acquire, hold, and sell real estate. Additionally, the company can acquire, hold, sell, and exploit industrial property rights, intellectual property rights, and know-how.