The company's purpose is to provide consulting, strategic support, development, training, and project management services in the fields of video games (gaming), artificial intelligence (AI), digital technologies, and innovation. It may engage in all activities directly or indirectly related to this purpose. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, hold, manage, and dispose of real estate and intellectual property rights. It may carry out all commercial, financial, or other operations directly or indirectly related to its purpose, including the possibility of granting or receiving loans, in particular to its associates, affiliated companies, or third parties.