The company aims to develop concepts in the areas of events, marketing and promotions, as well as in the gastronomy sector. It provides services in the areas of events and marketing, offering everything from project management and coordination to implementation and organization. The company also aims to conduct trend research, trade and distribute products from this area. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.