The company's purpose is to engage in all activities in the field of consulting in the communications sector, online marketing, public relations, advertising, marketing, conception and development of strategies of all kinds, consulting in the media sector, training in the communications sector, acquisition, brokerage and use of rights of all kinds in the field of communication, marketing and advertising. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.