The company's purpose is to provide consulting and implementation services in the fields of marketing, communication, advertising, sponsoring, events, design, branding, and trade, as well as all related work and services. The company specializes in the development, conception, creation, implementation, and marketing of campaigns, projects, and new business areas. The company may also conduct all business that is suitable to promote the achievement of the company's purpose or that is directly or indirectly related to it. Furthermore, the company may assume representations, establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad. It may acquire, manage, encumber, broker, and sell real estate in Switzerland and abroad, as well as acquire, use, and sell licenses and patents. The company may also provide financing for its own account or for the account of third parties, and grant guarantees and sureties for its subsidiaries and third parties.