The purpose of the company is to carry out all legal activities, including but not limited to: buying and selling and representing and giving/taking on license and renting and being sales agents of all legitimate services, watches, movements and mechanisms and components of watches, electronic products, jewelry, precious and semi-precious stones, cars and vehicles, toys, glasses, perfumes, clothing, chemicals, food, beverages, real estate, apartments, houses, all types of legal products, company shares, assets, constructions, trademarks, patents, all types of legal activities in the countries where the company operates. The company may also carry out consulting activities. It may open branches and subsidiaries and hold participations in Switzerland and abroad. The company may participate in other companies. The company may acquire, hold and realize rights to intangible and immovable assets both in Switzerland and abroad. It may establish branches in the national territory and abroad as well as participate in other companies. The company may carry out any other activity related to or connected with the achievement of the company's purposes.