The company's purpose is to buy and sell, trade in and customize watches of all kinds. Additionally, the company aims to produce watches and accessories. The company also aims to manufacture and trade in merchandising products related to watches. The company can acquire, sell, rent and lease businesses, properties and land in Switzerland and abroad. Furthermore, it can provide consulting services and interior design for the real estate industry, as well as service services for companies and take over trade representations. The company can enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or that are directly or indirectly related to it. It can also participate in other companies, establish branches in Switzerland and abroad, and found subsidiaries.