The purpose of the company is the creative development, production, and marketing of services and products in the areas of make-up, styling, and fashion. This includes professional beauty and styling services for private and commercial customers, as well as the establishment, design, in-house production, in-house marketing, and distribution of the company's own fashion brand, Exoskeleton. Additionally, content creation, workshops, event formats, as well as collaborations with artists and brands can be realized. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.