Kur- und Verkehrsverein St. Moritz

The association is the owner of the St. Moritz brand and, through its activities, promotes the tourist attractiveness and performance of the St. Moritz tourist resort. The association ensures that the interests of commercial tourist service providers in the resort are represented and coordinated vis-à-vis politics and administration as well as private, public and semi-public organizations. In addition, it ensures the maintenance of the tourist brands and rights owned by the association. The association can take on additional tasks that serve the purpose of promoting the tourist attractiveness and performance of the St. Moritz tourist resort. The association can delegate sub-tasks, in particular also brand management and brand protection, to another organization, provided that it is ensured that these tasks are performed in a purposeful and efficient manner.