The company's purpose is to produce and distribute all types of audiovisual content, on all media, particularly in the fields of sports and sporting events, as well as to provide all related services and consulting. The company may: engage in any financial, commercial or industrial activity, whether movable or immovable (except for operations prohibited by the LFAIE), directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates, subsidiaries, parent companies, sister companies or third parties, if it serves its interests or those of the group of companies to which it belongs; carry out any cash pooling activity on behalf of the group to which it belongs; acquire, develop, manage and exploit patents, trademarks, licenses, manufacturing processes and intellectual property rights.