The company's core activity is the promotion and support of various social and cultural purposes, particularly:
* Promotion of art and culture
* Gender equality, especially through educational and empowerment projects for girls and women
* Development cooperation
* Assistance to those persecuted for political, racial or religious reasons
* International understanding, tolerance and people's understanding
* Charitable purposes, especially assistance to those in need
* Support for children with cancer and their families
* Promotion of children in the field of education
The company appears to be a foundation or a non-profit organization that advocates for various social and cultural concerns.