The import, export and manufacture of works of art; the acquisition, marketing and participation in exhibitions of works of art and goods of all kinds; granting loans, acquiring or granting licenses, managing copyrights, trademarks or patents; operating an art gallery or one or more studios for artistic creation; organizing various conferences and contributing to the resonance of art with the public and all activities related to art and its expression. The company may: engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose, acquire such companies or merge with them; grant loans or guarantees to associates or third parties, if it serves its interests.