The company aims to provide consulting and educational services in the field of fitness, particularly nutritional counseling, as well as the provision of personal training and fitness classes, and the trade in related goods. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.