The company's purpose is to operate a concept store (hair salon / clothing store, beauty products, accessories, decorative items and occasional groceries). The company may, in addition, carry out, on its own account or on behalf of third parties, all commercial, industrial, movable or immovable operations, as well as all advisory activities, which may be directly or indirectly related to its purpose or any similar purpose; create branches or subsidiaries in Switzerland and abroad; participate in all enterprises having a direct or indirect connection with its purpose. It may grant loans or guarantees to its associates or third parties.