The purpose of the company is to operate hotels, restaurants, and bars, as well as to provide all services directly or indirectly related to this purpose. Furthermore, the company aims to organize tours, events, and transportation services in the tourism sector. The company also aims to sell souvenirs and sell and rent outdoor equipment of all kinds. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad, which are not subject to the Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG) pursuant to Art. 2 para. 2 lit. a. It can also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.