The import and export, trade of any and all products and goods in general, food and non-food; the production and sale of any type of goods or products under its own brand and/or on behalf of third parties; the acquisition, use and transfer of patents, know-how and other intellectual property rights. The company may acquire commercial real estate and establish branches and subsidiaries, participate in companies, businesses and enterprises that carry out similar activities in Switzerland and abroad. The company may operate in the field of advertising collection through all means of distribution. Consulting and organization of advertising and communication campaigns, events and promotional, commercial, cultural and recreational events in all public and private fields. The company may perform all necessary commercial, financial and banking acts at the sole discretion of the administrative body, for the implementation of the company's purpose.