The company's purpose is: the operation of hair salons as well as complementary aesthetic spaces for all services related to aesthetics, including facial care, manicures, and hair removal; all services related to the field of hairdressing and aesthetics, at home or on site; the purchase, sale, and trade of hair care products, cosmetics, and beauty accessories, as well as all similar products; training, coaching, and improvement in the aforementioned fields; the organization and participation in professional events and competitions in the fields of hairdressing and aesthetics; collaboration with brands for the promotion of beauty products, hair care products, beauty accessories, and all similar products; the rental of chairs or workstations to independent hairdressers or aestheticians; the import, export, and distribution of hairdressing and beauty equipment or furniture. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.