The company's purpose is the manufacture and distribution of jewelry, jewelry displays, watches, and cosmetics. Additionally, the company aims to provide services in the fields of photography, modeling, information and communication technology, and store construction. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as grant guarantees and warranties for subsidiaries and third parties.