The company's purpose is to organize events and exhibitions both in Switzerland and abroad, and to engage in all marketing, communication and advertising activities. It provides services in the field of marketing consumer products and equipment via the internet. It may engage in all related operations. The company may engage in any financial, commercial, industrial, movable or immovable activity, directly or indirectly related to its purpose or likely to promote its achievement, conclude contracts that are likely to develop its activities or relate to them directly or indirectly, receive income in the form of interest, commissions and dividends, create branches or subsidiaries in Switzerland and abroad, take participations, acquire or create identical or similar companies, participate in all companies having a direct or indirect relationship with its purpose. It may carry out these operations both on its own account and on behalf of third parties. It may grant loans and provide guarantees to any person, in particular to its associates and managers.