The company's purpose is: - comprehensive and specialized consulting in the fields of communication, marketing, and new technologies; - the marketing of ideas or projects through the creation of multimedia supports, graphic design, sound and audiovisual design, video production, photographic styling, training, advertising management, the sale of promotional items, the management and organization of events. The company may carry out any financial, commercial, or real estate operations related to its purpose or capable of promoting it; it may in particular grant loans or guarantees of any kind to its partners or to third parties, create branches in Switzerland and abroad, take participations, found or finance companies having a direct or indirect relationship with its purpose, all excluding operations prohibited by the LFAIE.