The company's purpose is to engage in all activities and provide advice related to the design, implementation, operation, management, administration, and direction of all companies affiliated with or related to the field of hairdressing, as well as all operations and transactions related thereto, including in particular all operations and transactions related to the creation, transfer, takeover, and transfer of business funds and concepts, with the exception of all operations subject to the LFAIE. The company may establish branches in Switzerland and abroad. The company may acquire interests in other companies and establish or finance companies that have a direct or indirect relationship with its purpose or are able to promote it. The company may carry out all financial, commercial, movable, or immovable transactions on its own account or on behalf of third parties that are directly or indirectly related to its purpose or that are likely to enable it to be achieved, with the exception of operations prohibited by the LFAIE.