The company's purpose is the import-export and trade of all types of products, in particular online. It also aims to perform all types of services in the fields of fashion, marketing, communication, and coaching, in particular in personal development. The company may acquire, hold, manage or sell movable and immovable assets, except for operations prohibited by the LFAIE. Furthermore, it may engage in any other activity having a direct or indirect connection with these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.