The company's purpose is to create and operate public establishments (cafes, restaurants, gastronomic restaurants and other similar establishments), to purchase and sell food, cocktails, wine and all other alcoholic or non-alcoholic beverages, as well as to organize private events. The company may, in addition, carry out all commercial, financial, industrial, movable or immovable (except for real estate transactions prohibited by the LFAIE) operations, as well as all service activities that can be directly or indirectly related to its purpose or are likely to promote its development, create branches in Switzerland and abroad, grant loans or guarantees to its associates or third parties, participate in other companies having a direct or indirect connection with its purpose, acquire or establish companies with an identical or similar purpose and conclude all contracts that are likely to develop its purpose or are directly or indirectly related to it.