The company's purpose is the creation, management and marketing of mobile applications, the creation of websites, the production of videos, vlogs and post-production work, the organization of events in Switzerland and abroad, the provision of online information services, the provision of online training, accompaniment, coaching and consulting services, the publishing and sale of books, the design and sale of physical and digital products, as well as all ancillary or complementary activities to its purpose and the exercise of all activities aimed at developing and achieving its purpose, directly or indirectly related to it. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, make loans to associates, carry out all operations and conclude all contracts aimed at developing and expanding its purpose or directly or indirectly related to it.