The company's purpose is to provide all services in the fields of translation, communication and marketing. It also aims to develop material and immaterial consumer products and trade them, provide sports coaching and manage sports activities, as well as provide consulting and support services in these areas. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.