The company's purpose is the production and marketing of sound and audiovisual recordings, as well as merchandising products, the production and exploitation of film and television productions, the marketing of artists' personality rights, the management of creative individuals, in particular artists, music and audiovisual producers, the production and implementation of stage productions, the development and marketing of fashion and accessory lines, as well as model labels, and the operation of a music publishing company and a record label. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.