The company's purpose is to engage in wholesale and retail trade with consumer goods and luxury products of all kinds, in particular under the Lalique brand, such as decorative crystal objects, interior decoration and architectural objects, furniture and home accessories, perfumes and related cosmetic products, fashion and fine jewelry, art objects and art-like objects. Furthermore, the company also provides services in the areas of product development and production, logistics, administration, sales administration and distribution organization. The company is authorized to acquire companies with the same or similar purpose, or to participate in such companies. The company can enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it. The company can participate in group financing, in particular by granting loans to its direct or indirect shareholders or other group companies, or by providing guarantees or other securities of all kinds for their liabilities to third parties, even if these loans or securities are in the exclusive interest of their direct or indirect shareholders or other group companies and are provided free of charge. The company is also entitled to participate in enterprises of all kinds in Switzerland and abroad, to enter into interest groups, and to establish branch offices and subsidiaries. The company can acquire, encumber, sell and manage real estate.