The company aims to develop, operate, maintain and market internet platforms, in particular platforms in the areas of marketing, communication and trade, as well as digital marketplaces. In addition, the company can provide e-commerce solutions, digital payment services, advertising and marketing services, consulting and other technology-based services in the areas of trade, communication and digitalization. It can develop, operate, sell or license software and offer training and support. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate and intellectual property rights in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties and grant securities for the liabilities of affiliated companies.