The company aims to provide services in the field of photography and video, in particular wedding, real estate, family and business portraits, as well as providing services in the areas of conception and implementation of marketing services and systemic coaching. The company can trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also acquire, encumber, manage and sell copyrights, patents and licenses of all kinds. Furthermore, it can provide financing for its own account or for third-party account, as well as enter into guarantees and sureties for subsidiaries and third parties.