The company's purpose is to conceive, organize and implement events, media and incentive travel; renting and selling attractions as well as providing services in this field; importing and exporting raw materials and goods of all kinds. It can conduct all business directly or indirectly beneficial to the company. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.