The purpose of the company is the development, planning and implementation of services and productions in the field of design as well as the global marketing of such products. The company operates an online shop and a website. The company also aims to distribute and trade services and goods of all kinds in retail, wholesale and online retail, both domestically and internationally, particularly in the areas of product design, accessories, outdoor, household items and furniture. The company can establish branches and subsidiaries abroad, participate in other companies, acquire or sell other companies. It can acquire, encumber, manage and sell real estate and securities. It can conduct all business that may be conducive to the realization of its purpose. It can take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.