development, production and trade of products and services in the fields of entertainment, media and well-being, such as stationery, paper, books, gifts and media products, etc.; organization and implementation of well-being and entertainment events and experiences, including but not limited to retreats, workshops, coaching and related events - in person in Switzerland and/or abroad and virtual/online; provision of services and advice in the fields of creation, development and management of marketing and communication strategies, customer journey, strategy and community management, brand creation, leadership, coaching, team building, organization and recruitment, product development, logistics and supply chain, sales and business development.