The company's main purposes are: advising businesses, particularly in corporate strategy, marketing, distribution, and governance; wholesale trade in products and goods of all kinds; real estate development. It may, in Switzerland and abroad, establish branches, participate in other companies, acquire or establish companies with a purpose identical to or similar to its own, carry out all economic, industrial, financial, movable and immovable operations, except for those prohibited by the LFAIE, and conclude all contracts that serve to develop the company's purpose or are directly or indirectly related to it. The company may grant loans or guarantees if it serves its interests.