The company's purpose is to operate internet platforms and online trade, including import and export, as well as to provide services in the areas of e-commerce, online shopping, and retail, including the acquisition, management, and disposal of participations. The company also aims to trade in goods of all kinds, particularly in Switzerland. The company may acquire, hold, sell, and grant patents, copyrights, trademarks, and other intellectual property rights, as well as licenses of any kind. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies. It may acquire, hold, and sell real estate. The company may grant loans or other financing to its direct or indirect parent or subsidiary companies, with or without consideration, or provide security for the liabilities of such other companies, including by way of pledges on the company's assets or fiduciary transfers of the company's assets, or by way of guarantees of any kind. The company may enter into any business and conclude any contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.