The company's purpose is: a) all consulting services in the field of road signage in general; b) the purchase and sale of all real estate as well as all related transactions, excluding transactions prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE); c) the trade of all movable goods, in particular in the field of urban furniture, art and luxury. The company may: engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties if it serves its interests.