Creation, management and administration of companies; creation of advertising campaigns; organization of all types of event-related events; marketing consulting; design, development and marketing of games and marketing products; retail trade; creation of applications, platforms and computer content. To this end, the company may engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.