The operation of a hair salon and a barber shop, including all makeup, manicure, and styling services, as well as the sale of all products, notably accessories and all wellness products. The company also aims to create and publish videos and tutorials, notably in the aforementioned fields. The company may also engage in any other activity directly or indirectly related to these objectives; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its objective or directly or indirectly related thereto. The company may grant loans or guarantees to partners or third parties if this promotes its interests.