The company's purpose is to operate hair salons, sell beauty products and provide care services. It may extend its activities to all areas of aesthetic care. Additionally, the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable or immovable transactions (including acquiring, renting, holding or selling real estate) directly or indirectly related to its corporate purpose, both in Switzerland and abroad, excluding any transactions prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE). The company may establish branches and subsidiaries in Switzerland and abroad.