The company's purpose is the development, manufacture and marketing of watches, watch movements and watch components, the import, export, purchase and sale of all products in Switzerland and abroad. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.