The company's purpose is to provide professional, advisory, educational, and financial services in the fields of business management, strategy, corporate finance, business processes, research, data, including data management and storage, artificial intelligence (AI), programming, including web and application development, pricing, marketing, advertising, branding, communication, design, public relations, customer relations, user experience, digital marketing, and promotion, as well as all related activities. The company may acquire, hold, manage, encumber, use, and dispose of patents, trademarks, and technical and industrial know-how, real estate in Switzerland and abroad, shares in other companies in Switzerland and abroad, create subsidiaries in Switzerland and abroad, and finance other companies. The company may buy, take over, sell, and manage assets or claims. The company may provide services to its direct and indirect shareholders as well as their subsidiaries or affiliated companies, and to its own subsidiaries, in the context of their activities on national and international markets. The company may provide direct or indirect financing to its subsidiaries or third parties, including its shareholders and their subsidiaries or affiliated companies, for its own obligations or those of other companies (including those in which its shareholders hold a direct or indirect interest), in particular by pledging the company's assets or by fiduciary transfers or assignments of these assets, or to provide guarantees, conclude surety contracts, or otherwise secure or guarantee the obligations of these other companies.
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