The company's purpose is the manufacture, marketing, sale, import, export, trade and distribution of alcoholic and non-alcoholic beverages, including wine, as well as lifestyle products, and the execution of all related business activities. The company may also engage in all commercial, financial and other activities that appear suitable to promote the purpose of the company or are connected with it. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business activities that are directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.