The company's purpose is to operate an online shop (webshop). Development and sale of online marketing services and online marketing products and technologies for successful internet trading. Courses on beauty treatments as well as sales, promotion, trade and representation of beauty products. Retail and wholesale trade in fashion items of all kinds, as well as the operation of fashion boutiques and hospitality businesses. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.