All consulting and service activities related to the representation of athletes and sports organizations, including the private placement of athletes in Switzerland and abroad, image rights management and career management of athletes, organization of sports events; training in the field of sports, in particular marketing and communication for athletes; acquisition, holding, management and sale of participations in companies active in the sports sector. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its purpose and may be interested, in any form, in all similar companies, in particular by taking participations in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.