The research and registration of trademarks, the development, manufacture, customization, purchase, sale, brokerage, negotiation and distribution of all luxury products, in particular in the field of jewelry, watches and all types of watch components; consulting, design, technical development, prototyping and assembly for the watch industry for own brands and in "private label"; design, technical development, prototyping, production and photography of all advertising materials or products directly or indirectly related to its purpose. The company is authorized to carry out all operations and conclude all contracts suitable for developing its purpose or directly or indirectly related to it. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts suitable for developing or achieving its purpose or directly or indirectly related to it.