The company's purpose is: 1) The design, manufacture, marketing and distribution of jewelry, as well as all activities related to the jewelry and watchmaking sector. 2) The provision of subcontracting services in watchmaking, particularly in setting and high-precision finishing. 3) The manufacture and distribution of chocolate plate kits, as well as the marketing of artisanal food products related to this universe. The company may: carry out any financial, commercial or industrial, movable or immovable activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.