Acquisition, trading, management and marketing of participations, rights and products of all kinds, in particular in connection with sporting and artistic events, consulting and marketing of athletes and personalities and acquisition of the necessary rights, as well as provision of related services. The company may also provide other services in the field of sports. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.